Building a stronger digital presence for a study-abroad brand through content, creative campaigns, and performance marketing.
SAT EDU helps Saudi students explore and arrange study-abroad opportunities across a wide range of destinations, institutes, and language programs. My role covers the brand’s digital presence across social media, combining content strategy, creative design, campaign planning, and paid advertising to reach the right audience and generate qualified leads. From developing campaign concepts and social media content to creating advertising creatives and managing performance campaigns across Meta, TikTok, and Snapchat, the work focuses on building a consistent brand presence while supporting SAT EDU’s core goal: connecting more students with the right study-abroad opportunities.
Social Media
Content Strategy
Creative Design
Meta Ads
TikTok Ads
Snapchat Ads
Project Result
The campaigns generated millions of impressions and thousands of actions across Meta, TikTok, and Snapchat, combining platform-specific creatives with continuous campaign optimization and lead generation.
Performance driven by creative, targeting, and continuous optimization.